Advertisements of follow-on formula and their perception by pregnant women and mothers in Italy

Adriano Cattaneo, Paola Pani, Claudia Carletti, Margherita Guidetti, Valentina Mutti, Cecilia Guidetti, Alessandra Knowles

Research output: Contribution to journalArticle

Abstract

Objective: To assess how follow-on formula milks for infants aged 6-12 months are presented to and understood by mothers. Design: A quantitative and qualitative cross-sectional study including (1) an analysis of advertisements in three magazines for parents; (2) in-depth semistructured qualitative interviews to pregnant women on their perception of two advertisements for follow-on formula and (3) self-administered questionnaires for mothers to explore their exposure to and perception of formula advertisements. Participants: Eighty pregnant women 32-36 weeks of gestation with no previous children and 562 mothers of children

Original languageEnglish
Pages (from-to)323-328
Number of pages6
JournalArchives of Disease in Childhood
Volume100
Issue number4
DOIs
Publication statusPublished - Apr 1 2015

ASJC Scopus subject areas

  • Pediatrics, Perinatology, and Child Health
  • Medicine(all)

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    Cattaneo, A., Pani, P., Carletti, C., Guidetti, M., Mutti, V., Guidetti, C., & Knowles, A. (2015). Advertisements of follow-on formula and their perception by pregnant women and mothers in Italy. Archives of Disease in Childhood, 100(4), 323-328. https://doi.org/10.1136/archdischild-2014-306996