Improving social game engagement on facebook through enhanced socio-contextual information

Ben Kirman, Shaun Lawson, Conor Linehan, Francesco Martino, Luciano Gamberini, Andrea Gaggioli

Research output: Chapter in Book/Report/Conference proceedingConference contribution


In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual social information in the form of a variety of social network indices. Through comparison with a concurrent control trial using an identical game without the enhanced social information, it was shown that the additional contextual data increased the frequency of social activity between players engaged in the game. Despite this increase in activity, there was little increase in growth of the player-base when compared to the control condition. These findings corroborate previous work that showed how socio-contextual enhancement can increase performance on task-driven games, whilst also suggesting that it can increase activity and engagement when provided as context for non task-driven game environments.

Original languageEnglish
Title of host publicationConference on Human Factors in Computing Systems - Proceedings
Number of pages4
Publication statusPublished - 2010
Event28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 - Atlanta, GA, United States
Duration: Apr 10 2010Apr 15 2010


Other28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
Country/TerritoryUnited States
CityAtlanta, GA


  • mediated interaction
  • social context
  • social gaming
  • social network analysis
  • social visualisations

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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