Marketing analysis of a positive technology app for the self-management of psychological stress

Brenda K. Wiederhold, Chelsie Boyd, Camelia Sulea, Andrea Gaggioli, Giuseppe Riva

Research output: Chapter in Book/Report/Conference proceedingChapter


The INTERSTRESS project developed a completely new concept in the treatment of psychological stress: Interreality, a concept that combines cognitive behavioral therapy with a hybrid, closed-loop empowering experience bridging real and virtual worlds. This model provides the opportunity for individual citizens to become active participants in their own health and well-being. This article contains the results of the Marketing Trial and analysis of the opinions of individual consumers/end users of the INTERSTRESS product. The specific objective of this study was to evaluate the feasibility, efficacy and user acceptance of a novel mobile-based relaxation training tool in combination with biofeedback exercises and wearable biosensors. Relaxation was aided through immersion in a mobile virtual scenario (a virtual island) featuring pre-recorded audio narratives guiding a series of relaxation exercises. During biofeedback exercises, a wearable biosensor system provided data which directly modified the virtual reality experience in real-time. Thirty-six participants evaluated the product and overall feedback from users was positive, with some variation seen based on participant gender. A larger market study is now underway to understand if there are cultural variations in acceptability of the device.

Original languageEnglish
Title of host publicationAnnual Review of Cybertherapy and Telemedicine 2014: Positive Change: Connecting the Virtual and the Real
PublisherIOS Press
Number of pages5
ISBN (Print)9781614994015, 9781614994008
Publication statusPublished - May 30 2014


  • Biofeedback
  • Heart rate
  • Mobile health
  • Positive technology
  • Stress
  • Wearable sensors

ASJC Scopus subject areas

  • Computer Science(all)


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