Online Group Creativity: The link between the active production of ideas and personality traits

Roberta Zurlo, Giuseppe Riva

Research output: Contribution to journalArticlepeer-review


This article extends the findings in electronic brainstorming about the impact of personality traits on productivity and creativity in a web-based context of synchronous electronic brainstorming (instant messaging, MSN messenger). The sample included 60 students (M= 20, F= 40, average age of 18 years old) from a graphic advertising school. Participants were randomly assigned to ten groups of six subjects each. Each group was asked to solve the shipwreck task using MSN messenger (text communication only), to identify which objects and which actions were required to survive on a desert island after a shipwreck. Results showed that group productivity and group creativity are strictly related both to the personality of the users and to the characteristics of the communication process. On the one hand, extroverted personality had a positive influence on the active production of ideas online. On the other, the choice of specific words able to convey real-time feedback and strengthen discussion was a predictor of productivity and creativity performance. These findings provide some useful recommendations for improving productivity and creativity in the context of computer-supported collaborative tasks over the Internet.

Original languageEnglish
Pages (from-to)67-76
Number of pages10
JournalJournal of Cyber Therapy and Rehabilitation
Issue number1
Publication statusPublished - 2009

ASJC Scopus subject areas

  • Rehabilitation
  • Computer Science (miscellaneous)
  • Psychology (miscellaneous)


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