Social influence

The role of originality

Angelica Mucchi‐Faina, Anne Maass, Chiara Volpato

Research output: Contribution to journalArticle

34 Citations (Scopus)

Abstract

Two experiments investigated the role of message originality vs. conventionality in social influence. It was hypothesized that subjects would generate more original proposals when confronted with a minority advocating an original viewpoint than when confronted with a conventional minority proposal or with an original majority proposal. In the first experiment, subjects exposed to an original minority paired with a conventional majority produced a wider range and more original proposals than those exposed either to a conventional minority paired with a conventional majority or to a majority source only. The second experiment further demonstrated that the original message induced creative processing only when attributed to a minority source but not when attributed to a majority source. It also showed that the original minority elicited creative processing mainly when paired with a conventional majority, but not when paired with a majority advocating an equally original position. Findings are interpreted in the frame of Nemeth's (1986) minority influence theory.

Original languageEnglish
Pages (from-to)183-197
Number of pages15
JournalEuropean Journal of Social Psychology
Volume21
Issue number3
DOIs
Publication statusPublished - 1991

ASJC Scopus subject areas

  • Social Psychology

Cite this

Social influence : The role of originality. / Mucchi‐Faina, Angelica; Maass, Anne; Volpato, Chiara.

In: European Journal of Social Psychology, Vol. 21, No. 3, 1991, p. 183-197.

Research output: Contribution to journalArticle

Mucchi‐Faina, Angelica ; Maass, Anne ; Volpato, Chiara. / Social influence : The role of originality. In: European Journal of Social Psychology. 1991 ; Vol. 21, No. 3. pp. 183-197.
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