Social media monitoring and understanding: An integrated mixed methods approach for the analysis of social media

Guendalina Graffigna, Giuseppe Riva

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

It is increasingly apparent that social media is a unique and important resource to explore spontaneous relations and discourses among individuals. Data analysis in social media, however, is difficult because approaches have not been streamlined. In this paper, we move from the discussion of present perspectives in the analysis of social media to then discuss the methodological strategies available and their limits. We finally discuss the value of choosing a mixed methods approach to the analysis of social media, exemplifying its heuristic contribution by a real research case.

Original languageEnglish
Pages (from-to)57-72
Number of pages16
JournalInternational Journal of Web Based Communities
Volume11
Issue number1
DOIs
Publication statusPublished - Jan 26 2015

Fingerprint

social media
monitoring
Monitoring
heuristics
data analysis
discourse
present
resources

Keywords

  • Buzz metrics
  • HSDD
  • Hypoactive sexual desire disorder
  • Mixed methods
  • Online spontaneous discourses
  • Qualitative research
  • Quantitative research
  • Social media analysis
  • Social media interaction
  • Social media listening

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software
  • Education
  • Communication

Cite this

Social media monitoring and understanding : An integrated mixed methods approach for the analysis of social media. / Graffigna, Guendalina; Riva, Giuseppe.

In: International Journal of Web Based Communities, Vol. 11, No. 1, 26.01.2015, p. 57-72.

Research output: Contribution to journalArticle

@article{1fb766a184b04a9a9a9a9237303f37fe,
title = "Social media monitoring and understanding: An integrated mixed methods approach for the analysis of social media",
abstract = "It is increasingly apparent that social media is a unique and important resource to explore spontaneous relations and discourses among individuals. Data analysis in social media, however, is difficult because approaches have not been streamlined. In this paper, we move from the discussion of present perspectives in the analysis of social media to then discuss the methodological strategies available and their limits. We finally discuss the value of choosing a mixed methods approach to the analysis of social media, exemplifying its heuristic contribution by a real research case.",
keywords = "Buzz metrics, HSDD, Hypoactive sexual desire disorder, Mixed methods, Online spontaneous discourses, Qualitative research, Quantitative research, Social media analysis, Social media interaction, Social media listening",
author = "Guendalina Graffigna and Giuseppe Riva",
year = "2015",
month = "1",
day = "26",
doi = "10.1504/IJWBC.2015.067083",
language = "English",
volume = "11",
pages = "57--72",
journal = "International Journal of Web Based Communities",
issn = "1477-8394",
publisher = "Inderscience Enterprises Ltd",
number = "1",

}

TY - JOUR

T1 - Social media monitoring and understanding

T2 - An integrated mixed methods approach for the analysis of social media

AU - Graffigna, Guendalina

AU - Riva, Giuseppe

PY - 2015/1/26

Y1 - 2015/1/26

N2 - It is increasingly apparent that social media is a unique and important resource to explore spontaneous relations and discourses among individuals. Data analysis in social media, however, is difficult because approaches have not been streamlined. In this paper, we move from the discussion of present perspectives in the analysis of social media to then discuss the methodological strategies available and their limits. We finally discuss the value of choosing a mixed methods approach to the analysis of social media, exemplifying its heuristic contribution by a real research case.

AB - It is increasingly apparent that social media is a unique and important resource to explore spontaneous relations and discourses among individuals. Data analysis in social media, however, is difficult because approaches have not been streamlined. In this paper, we move from the discussion of present perspectives in the analysis of social media to then discuss the methodological strategies available and their limits. We finally discuss the value of choosing a mixed methods approach to the analysis of social media, exemplifying its heuristic contribution by a real research case.

KW - Buzz metrics

KW - HSDD

KW - Hypoactive sexual desire disorder

KW - Mixed methods

KW - Online spontaneous discourses

KW - Qualitative research

KW - Quantitative research

KW - Social media analysis

KW - Social media interaction

KW - Social media listening

UR - http://www.scopus.com/inward/record.url?scp=84921757697&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84921757697&partnerID=8YFLogxK

U2 - 10.1504/IJWBC.2015.067083

DO - 10.1504/IJWBC.2015.067083

M3 - Article

AN - SCOPUS:84921757697

VL - 11

SP - 57

EP - 72

JO - International Journal of Web Based Communities

JF - International Journal of Web Based Communities

SN - 1477-8394

IS - 1

ER -