The track of brain activity during the observation of tv commercials with the high-resolution eeg technology

Laura Astolfi; Giovanni Vecchiato; Fabrizio De Vico Fallani; Serenella Salinari; Febo Cincotti; Fabio Aloise; Donatella Mattia; Maria Grazia Marciani; Luigi Bianchi; Ramon Soranzo; Fabio Babiloni

doi:10.1155/2009/652078

The track of brain activity during the observation of tv commercials with the high-resolution eeg technology

Laura Astolfi, Giovanni Vecchiato, Fabrizio De Vico Fallani, Serenella Salinari, Febo Cincotti, Fabio Aloise, Donatella Mattia, Maria Grazia Marciani, Luigi Bianchi, Ramon Soranzo, Fabio Babiloni

Fondazione Santa Lucia

Research output: Contribution to journal › Article › peer-review

Abstract

We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.

Original language	English
Article number	652078
Journal	Computational Intelligence and Neuroscience
Volume	2009
DOIs	https://doi.org/10.1155/2009/652078
Publication status	Published - 2009

ASJC Scopus subject areas

Computer Science(all)
Mathematics(all)
Neuroscience(all)

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10.1155/2009/652078

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Astolfi, L., Vecchiato, G., De Vico Fallani, F., Salinari, S., Cincotti, F., Aloise, F., Mattia, D., Marciani, M. G., Bianchi, L., Soranzo, R., & Babiloni, F. (2009). The track of brain activity during the observation of tv commercials with the high-resolution eeg technology. Computational Intelligence and Neuroscience, 2009, [652078]. https://doi.org/10.1155/2009/652078

The track of brain activity during the observation of tv commercials with the high-resolution eeg technology. / Astolfi, Laura; Vecchiato, Giovanni; De Vico Fallani, Fabrizio; Salinari, Serenella; Cincotti, Febo; Aloise, Fabio; Mattia, Donatella; Marciani, Maria Grazia; Bianchi, Luigi; Soranzo, Ramon; Babiloni, Fabio.

In: Computational Intelligence and Neuroscience, Vol. 2009, 652078, 2009.

Research output: Contribution to journal › Article › peer-review

Astolfi, Laura ; Vecchiato, Giovanni ; De Vico Fallani, Fabrizio ; Salinari, Serenella ; Cincotti, Febo ; Aloise, Fabio ; Mattia, Donatella ; Marciani, Maria Grazia ; Bianchi, Luigi ; Soranzo, Ramon ; Babiloni, Fabio. / The track of brain activity during the observation of tv commercials with the high-resolution eeg technology. In: Computational Intelligence and Neuroscience. 2009 ; Vol. 2009.

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abstract = "We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.",

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AU - Cincotti, Febo

AU - Aloise, Fabio

AU - Mattia, Donatella

AU - Marciani, Maria Grazia

AU - Bianchi, Luigi

AU - Soranzo, Ramon

AU - Babiloni, Fabio

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The track of brain activity during the observation of tv commercials with the high-resolution eeg technology

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