The track of brain activity during the observation of tv commercials with the high-resolution eeg technology

Laura Astolfi, Giovanni Vecchiato, Fabrizio De Vico Fallani, Serenella Salinari, Febo Cincotti, Fabio Aloise, Donatella Mattia, Maria Grazia Marciani, Luigi Bianchi, Ramon Soranzo, Fabio Babiloni

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Abstract

We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.

Original languageEnglish
Article number652078
JournalComputational Intelligence and Neuroscience
Volume2009
DOIs
Publication statusPublished - 2009

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ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)
  • Neuroscience(all)

Cite this

Astolfi, L., Vecchiato, G., De Vico Fallani, F., Salinari, S., Cincotti, F., Aloise, F., Mattia, D., Marciani, M. G., Bianchi, L., Soranzo, R., & Babiloni, F. (2009). The track of brain activity during the observation of tv commercials with the high-resolution eeg technology. Computational Intelligence and Neuroscience, 2009, [652078]. https://doi.org/10.1155/2009/652078