Abstract
We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.
| Original language | English |
|---|---|
| Article number | 652078 |
| Journal | Computational Intelligence and Neuroscience |
| Volume | 2009 |
| DOIs | |
| Publication status | Published - 2009 |
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ASJC Scopus subject areas
- Computer Science(all)
- Mathematics(all)
- Neuroscience(all)
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The track of brain activity during the observation of tv commercials with the high-resolution eeg technology. / Astolfi, Laura; Vecchiato, Giovanni; De Vico Fallani, Fabrizio; Salinari, Serenella; Cincotti, Febo; Aloise, Fabio; Mattia, Donatella; Marciani, Maria Grazia; Bianchi, Luigi; Soranzo, Ramon; Babiloni, Fabio.
In: Computational Intelligence and Neuroscience, Vol. 2009, 652078, 2009.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The track of brain activity during the observation of tv commercials with the high-resolution eeg technology
AU - Astolfi, Laura
AU - Vecchiato, Giovanni
AU - De Vico Fallani, Fabrizio
AU - Salinari, Serenella
AU - Cincotti, Febo
AU - Aloise, Fabio
AU - Mattia, Donatella
AU - Marciani, Maria Grazia
AU - Bianchi, Luigi
AU - Soranzo, Ramon
AU - Babiloni, Fabio
PY - 2009
Y1 - 2009
N2 - We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.
AB - We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.
UR - http://www.scopus.com/inward/record.url?scp=68149150825&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=68149150825&partnerID=8YFLogxK
U2 - 10.1155/2009/652078
DO - 10.1155/2009/652078
M3 - Article
VL - 2009
JO - Computational Intelligence and Neuroscience
JF - Computational Intelligence and Neuroscience
SN - 1687-5265
M1 - 652078
ER -