Tobacco control in Europe: A review of campaign strategies for teenagers and adults

Daniela Bafunno, Annamaria Catino, Vito Lamorgese, Pamela Pizzutilo, Alessandra Di Lauro, Patrizia Petrillo, Vittoria Lapadula, Angelica Mastrandrea, Donata Ricci, Domenico Galetta

Research output: Contribution to journalReview articlepeer-review


Background: In Europe the prevalence of tobacco use in adults and adolescents is among the highest within the WHO regions. Many resources have been allocated toward the prevention and support for smoking cessation. However, the implemented strategies in Europe have not been systematically evaluated. Methods: A systematic literature review was carried out to identify studies that analyzed the efficacy of the main smoking-prevention campaigns conducted in Europe. PRISMA guidelines were used to systematically review and extract data. Results: A total of 24 studies meeting inclusion criteria were identified. Each article was thoroughly reviewed and evaluated for quality, design, and methodology, with reference to the main areas of intervention: school (8); mass media (4) and technological tools (4); smoke-free environments (3); packaging (2) and taxes (3). The school programmes focusing on building skills to recognize and resist negative influences, the intensive use of media and technological equipments, health warnings and excise taxes have showed to be effective tools in reducing the tobacco use. Conclusions: Intervention programmes to implement tobacco control policies and smoking cessation are active in many European countries. However, these programmes need to be constantly sustained to achieve a long term efficacy.

Original languageEnglish
Pages (from-to)139-147
Number of pages9
JournalCritical Reviews in Oncology/Hematology
Publication statusPublished - Jun 2019


  • Adolescents
  • Antismoking campaigns
  • Tobacco control

ASJC Scopus subject areas

  • Hematology
  • Oncology
  • Geriatrics and Gerontology


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