TY - JOUR
T1 - Unfolding political attitudes through the face
T2 - facial expressions when reading emotion language of left- and right-wing political leaders
AU - Fino, Edita
AU - Menegatti, Michela
AU - Avenanti, Alessio
AU - Rubini, Monica
PY - 2019/12/1
Y1 - 2019/12/1
N2 - Spontaneous emotionally congruent facial responses (ECFR) to others’ emotional expressions can occur by simply observing others’ faces (i.e., smiling) or by reading emotion related words (i.e., to smile). The goal of the present study was to examine whether language describing political leaders’ emotions affects voters by inducing emotionally congruent facial reactions as a function of readers’ and politicians’ shared political orientation. Participants read sentences describing politicians’ emotional expressions, while their facial muscle activation was measured by means of electromyography (EMG). Results showed that reading sentences describing left and right-wing politicians “smiling” or “frowning” elicits ECFR for ingroup but not outgroup members. Remarkably, ECFR were sensitive to attitudes toward individual leaders beyond the ingroup vs. outgroup political divide. Through integrating behavioral and physiological methods we were able to consistently tap on a ‘favored political leader effect’ thus capturing political attitudes towards an individual politician at a given moment of time, at multiple levels (explicit responses and automatic ECFR) and across political party membership lines. Our findings highlight the role of verbal behavior of politicians in affecting voters’ facial expressions with important implications for social judgment and behavioral outcomes.
AB - Spontaneous emotionally congruent facial responses (ECFR) to others’ emotional expressions can occur by simply observing others’ faces (i.e., smiling) or by reading emotion related words (i.e., to smile). The goal of the present study was to examine whether language describing political leaders’ emotions affects voters by inducing emotionally congruent facial reactions as a function of readers’ and politicians’ shared political orientation. Participants read sentences describing politicians’ emotional expressions, while their facial muscle activation was measured by means of electromyography (EMG). Results showed that reading sentences describing left and right-wing politicians “smiling” or “frowning” elicits ECFR for ingroup but not outgroup members. Remarkably, ECFR were sensitive to attitudes toward individual leaders beyond the ingroup vs. outgroup political divide. Through integrating behavioral and physiological methods we were able to consistently tap on a ‘favored political leader effect’ thus capturing political attitudes towards an individual politician at a given moment of time, at multiple levels (explicit responses and automatic ECFR) and across political party membership lines. Our findings highlight the role of verbal behavior of politicians in affecting voters’ facial expressions with important implications for social judgment and behavioral outcomes.
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U2 - 10.1038/s41598-019-51858-7
DO - 10.1038/s41598-019-51858-7
M3 - Article
C2 - 31666575
AN - SCOPUS:85074257120
VL - 9
JO - Scientific Reports
JF - Scientific Reports
SN - 2045-2322
IS - 1
M1 - 15689
ER -